It centers around the idea that services like Facebook & Google really arn't in the business of bringing you a good service (aka "If you are not paying for it, you're not the customer; you're the product being sold") and makes a ironic game out of that.
Here is game-play trailer to give you an better idea:
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Or try the current demo on their webpage.
Now of course as we have all recently learned (or at least got confirmation about), the reality is even more twisted than just the private business side of things. But over the revelations of the mass surveillance by the NSA & Co., we should still not forget that all those big internet companies arn't victims by far either.
P.S.: My best wishes go out to Mr. Snowden! You are a hero of our generation.
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